Campaign Story

About the book:

You’ve worked endlessly on building your list, sending emails, and even setting up some automations for subscribers to go through. Some sales have come through, but you’re now wondering how do I use email to create backend growth and sales on autopilot? Currently only a few subscribers click, reply, or even open your emails. Or you’re finding that they are being opened, but they are not converting. (Which is the whole point, am I right?) By mastering conversational email marketing, you can cut through the touch points and build an intentional relationship with your subscribers. Throughout my life, I’ve been looking for a seat at the table to be able to get into the conversation. With library books in hand, I built my first website using a laptop bought with babysitting money and books about HTML and CSS, to finally owning my gifts through email marketing 10 years later.  Email marketing gave me the opportunity to lead with what I wanted to share. It gave me the ability to find my own voice and ultimately to create my own table. I’m no longer looking to try to find a seat at someone else’s table and I now have others come wanting to sit at my table and hear what I have to say.  Owning your own table looks like you owning your power as the expert in your industry by using email marketing. And it wasn’t until I decided to own my table and start my own conversation that I figured out how to turn an email list profitable. Once you walk through this process of creating and owning your own table, you can accelerate your backend growth and sales too. Through the process of trying to own my voice, I found how to empower others in the process through email marketing.  Having sent hundreds of emails, I’ve been able to crack open email marketing as a tool that will serve businesses for years to come.  Inside of this book, you’ll learn the exact strategies that I use to create 5 figures via email marketing alone, how to create profitable conversations within your emails and how I increase open and click rates by creating a community of subscribers that hit reply.  There’s no better time than right now to claim your table and start the conversation with your subscribers.

About the author:

As a podcaster and keynote speaker, Ashley DeLuca is widely regarded as the go-to source for all things email marketing. Over the past 5 years, she has mastered email marketing for e-Commerce and service based businesses by simply putting the conversation and intention back into it.  Ashley went to college and got into corporate America in the tech world. But being told when she could pee or have a day off was not for her. Exhausted, frustrated, and thoroughly annoyed, she was more than just a little pregnant when she had her own final straw moment. Ashley stripped her entire desk to the bones when she put in her two week notice. At 23, she knew she wanted to be home with her little dude. (Y’know without the stress of dealing with crazy businesses calling in about their internet bill!)  So she dove into full-time entrepreneurship doing web design. As she was creating websites, she was asked to add in email marketing forms. “Let me tell you, she says, I was super confused why so many people were sending out Target-like ads. I got curious about this whole email marketing thing and I got hooked.” She has been featured on Thrive Global, Funnel Magazine, GoDaddy, Mind of George and worked with many others  6-8 figure businesses ranging from business coaching to health and wellness physical products. Behind that, Ashley will be the first to admit that she’s obsessed with avocados, sea turtles, and email marketing. (And won’t ever pass up a good cup of coffee!)

Why support this book?

This isn’t your typical email marketing book. It doesn’t just go into the tactics and strategies, but the core principles that embody how humans connect and communicate with others. If you currently feel like your email is a bit too transactional, there is a cure…and it starts with understanding conversational email marketing.  For companies of all sizes and industries, email marketing is the core center marketing channel and will be for years to come.  Experts expect there to be over 4.48 billion email users by 2024, this book will open the door for you to attract the perfect fit subscribers to add to your community. With email marketing on the rise, the need for a conversational approach is greatly needed. (Especially with the rise of more spam and generic messages). Own Your Table is for someone who wants to build a relationship-first company where your community truly feels like you put their results first. As we work on stacking these communication principles, you will discover how you can create your own table with subscribers that you have a real relationship with. (And that will come back to your next email time and time again!) Building a strong community that gets results from your email is completely possible. And there is no better time than right now to dive in. What’s more, once our goal has been hit, 70% will be donated to the Ronald McDonald House to support families with sick children in their time of need. In honor of my brothers, I’ve chosen to donate any additional funds I raise to the Ronald McDonald House of the Ohio Valley since their mission is to create, find and support programs that directly improve the health and well-being of children and their families.     They are much more than just a House. They are a place where families of critically ill children call home during crisis and uncertainty. Many of the people who arrive at their doors are stressed, exhausted, worried and focused on their child who are receiving critical medical treatment at one of our local medical facilities. If you wish to donate on top of grabbing a copy of my book, that’s also an option and will help me reach our goal!